Digital Marketing Executive job description template
Digital marketing executives plan, run and measure online campaigns across search, social and email. A useful job description says which channels matter most for your business and how results are measured, because “digital marketing” covers very different jobs.
Template
Digital Marketing Executive Department: Marketing Location: [City / Remote / Hybrid] Employment type: [Full time / Part time / Contract] About [Company name] [Two or three sentences about what your company does and why people enjoy working there.] About the role Plan and run campaigns that grow traffic, leads and sales. What you’ll do • Plan and run campaigns on Google, Meta, LinkedIn and other relevant channels • Manage budgets, bids and targeting to meet cost-per-lead goals • Create and schedule social media content with the design team • Improve website SEO: keyword research, on-page optimisation and content briefs • Build and send email campaigns, and grow the subscriber list • Track performance with analytics tools and share weekly reports • Run A/B tests on ads, landing pages and emails • Keep up with platform changes and new marketing opportunities What we’re looking for • 1–3 years of hands-on digital marketing experience • Experience running paid campaigns on Google Ads and Meta Ads • Working knowledge of SEO fundamentals • Comfort with Google Analytics and spreadsheets • Strong written English and an eye for good creative • A graduate degree; marketing certifications are a plus Nice to have • Experience with marketing automation tools • Basic design skills in Canva or Figma • Experience in B2B lead generation What we offer [Compensation range, benefits, learning budget, flexible working and anything else that makes the role attractive.] How to apply [Apply link or instructions.]
How to use this template
- Name your main channels and your monthly budget range if you can share it.
- Say which metrics the role owns — leads, sales, traffic or engagement.
- Ask for a portfolio or campaign examples in the application.
- Clarify whether the role manages agencies or does the work hands-on.
Interview questions for a digital marketing executive
- Tell me about a campaign that didn’t work. What did you learn?
- How would you spend a small budget to get our first 100 leads?
- Which metrics do you check every morning, and why?
- How do you decide what to test next?
Where to post your digital marketing executive job
Post the finished description on your careers page, Google for Jobs, Naukri, LinkedIn and Indeed, and share it on WhatsApp with a tracked link. With OneATS you can publish to all of them in one click and see which channel brings the best candidates.