Attract · Source tracking
Recruitment source tracking and candidate channel attribution
Know exactly where your highest-quality candidates come from. Track every applicant from first click to signed offer across job boards, careers pages, WhatsApp, and agency partners.
Multi-channel attribution
Automatically track applicants from Naukri, LinkedIn, Indeed, Google, and referrals.
Full-funnel conversion
See which sources produce the most interviews, offers, and successful hires.
Custom tracking links
Generate unique campaign URLs for agencies, campus drives, and social posts.
Attribution
Automatic origin tracking without manual tagging
When you distribute jobs through OneATS, every channel gets a tracked URL. Whether a candidate discovers your opening on Naukri, clicks a LinkedIn post, or applies via Google for Jobs, their source is captured accurately.
- Automatic UTM parameter tracking and referrer capture
- Dedicated tracking links for WhatsApp groups and LinkedIn company pages
- Source tags displayed prominently on candidate pipeline cards
- Source preservation even when candidates return days later
Channel ROI
Measure source-to-hire conversion, not just raw volume
A channel that delivers 200 unqualified applicants is more expensive than one that delivers 10 qualified candidates. OneATS tracks source progression through every hiring stage so you understand true recruitment ROI.
- Stage-by-stage conversion breakdown by acquisition channel
- Time-to-hire and interview pass-through rates per source
- Identification of your most cost-effective candidate acquisition channels
Agency & Referral Links
Track agency submissions and employee referrals with precision
Managing multiple staffing agencies or internal employee referral programs? Issue unique tracking links so candidates submitted by external consultants or staff members are credited automatically without duplicate fee disputes.
- Dedicated consultant and agency upload links
- Tracked employee referral share links with referrer name attribution
- Clear audit history preventing duplicate commission claims
How it works
Source tracking in 4 steps
- 1
Publish with tracking
Distribute your vacancy across channels with built-in attribution links.
- 2
Candidates apply
Source data is captured automatically upon application submission.
- 3
Track progression
Follow candidate movement from initial screening through to hire.
- 4
Optimize spend
Reallocate recruitment budgets to channels delivering your best performers.
Frequently asked questions
How does OneATS track candidates who apply via WhatsApp?
OneATS generates short, trackable links tailored for WhatsApp. When a candidate clicks the link and applies, their application is automatically tagged with 'WhatsApp' as the acquisition source.
Can I track candidate submissions from multiple recruitment agencies?
Yes. You can generate custom tracking URLs for each recruitment agency partner. Applications submitted via their dedicated link are attributed to that specific vendor.
Does source tracking follow candidates all the way to hire?
Yes. Unlike basic web analytics that only measure landing page clicks, OneATS connects the acquisition channel directly to your hiring pipeline outcomes, showing you which sources produce actual hires.
Can recruiters manually adjust the source tag if needed?
Yes. If a candidate was referred offline or met at an event, recruiters can manually select or update the source tag on the candidate profile.
Related features
Analytics
Funnel, source, speed, interviews, recruiter and offer reports built on real events.
Job distribution
Publish one job to Naukri, LinkedIn, Indeed, Google for Jobs, social pages and WhatsApp in one step.
Careers site & widget
Build a branded careers page from ready-made sections, and embed your open jobs on your own website.
Comparing recruitment solutions?
See how OneATS compares with other tools, or browse free hiring resources for your team:
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